We were thrilled to partner once again with Pampers Japan on a very special project — producing and photographing real kids to be featured on the newly redesigned Pampers Hadaichi diaper packaging.

Over two full days of shooting, we worked with several wonderful children and their families to capture authentic, natural expressions that bring the soft, gentle spirit of Hadaichi to life. From playful curiosity to heart-melting giggles, every moment on set reminded us why projects like this are so meaningful.

After carefully reviewing and narrowing down the best selects together with the Pampers team, we reached the final choices that are now proudly featured on packs nationwide.

The process was collaborative, energizing, and a lot of fun — and seeing the finished products now hitting shelves across Japan feels especially rewarding. There’s something unforgettable about contributing to packaging that families will see, recognize, and trust every day.

A huge thank you to the Pampers team, our talented crew, and of course, the amazing kids and parents who made it all possible. We’re grateful for the continued partnership and excited to help bring even more stories to life together.

Next time you’re in the baby aisle — keep an eye out